What do our stockists think about us?

We love the Frugi prints and colours and we appreciate the high quality and design of all the clothes. - Stephanie Loosbergh

Meike Cassens

Store: Burford Garden Company
Where: Cotswolds, UK

Tell us a little about you and your business.
Burford Garden Company is a privately owned Home Interiors and Garden Store founded around 30 years ago.

What differentiates Frugi from other brands?
Their ability to match ethically traded organic cotton with modern fresh designs and great colours in a broad - almost complete wardrobe - collection.

What feedback do you hear about Frugi?
The range is for real children and practical mums. The clothes wash well, wear well and represent good value for money; and they actually last for more than one child!!

What’s your biggest challenge and how have you overcome it?
We need to recreate the magic of the changing seasons and keep surprising our customers to draw them back into the store again and again.

Frauke Bohr

Store: Wolfsburg, Germany
Where: Colombia, US

Tell us a little about you and your business.
I’m a mother of two and started my business in 2012, and it’s been a success right away. The store design is unique and the products I sell underline this - like Frugi!

What differentiates Frugi from other brands?
Frugi has a unique style loved by parents and kids! The quality of the fabric is amazing and everyone who buys Frugi once stays a Frugi Fan forever.

What feedback do you hear about Frugi?
That Frugi clothes grow with the kids! And the kids love their clothes, they want to wear it everyday.

What’s your biggest challenge and how have you overcome it?
The biggest challenge for a retailer is to remain in motion. Not to rest on what you’ve achieved, even when it’s going well.

If you had one retailers wish, what would it be?
To have a large selection of lovely and organic winterwear...!

Dea Baughman

Store: K.D’s. Treehouse
Where: Colombia, US

Tell us a little about you and your business.
We are an eco-chic children's boutique in the heart of the "Devine Mile," a boutique shopping district in Columbia, SC USA, offering 100% organic cotton clothing, innovative and stylish baby gear and more.  We pride ourselves on helping people make the best decisions for their growing families!

What differentiates Frugi from other brands?
FMany of the companies that offer 100% organic cotton clothing are very modern, whereas Frugi is so sweet and appeals to the traditional customer that we tend to have here in the South, so Frugi really bridges that gap for us.

What feedback do you hear about Frugi?
The first thing that our customers say when they feel Frugi is that "it's so soft," but the thoughtful quality and attention to detail, the appliques, reinforced knees, adjustable waist bands and working drawstrings are really what keeps customers coming back.

What’s your biggest challenge and how have you overcome it?
Our biggest challenge is probably the economy and the additional expense of supporting eco-friendly and fair trade companies.  We overcome this challenge by educating our customers on the importance of buying less, but better quality and the value of what we have to offer, from the impact on the factory workers to showing the how to layer dresses to get multiple seasons and getting the most out of their purchase.  We also have our Recycled Boutique where customers can exchange gently worn clothing their children have grown out of for a store gift card to size up!

If you had one retailers wish, what would it be?
If we were granted one wish, it would be for more consumers to be more thoughtful about their purchases, knowing how products are made and what they are made of.