What do our stockists think about us?

The range is for real children and practical mums. The clothes wash well, wear well and represent good value for money; and they actually last for more than one child! - Meike Cassens

Cookie Policy

COOKIES

Our site uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By browsing or using the services we provide on the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

WE USE THE FOLLOWING COOKIES:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Cookie NamePurpose

showCms/deployPreview

True

blucommerceReferrers

This cookie is used to determine how the visitor found the site, whether it's from a third party affiliate, from a marketing email or another source

bluTrackingCodes

Save the tracking codes that we haven't been able to output yet (lasts for the length of a user session). Contains private information being sent to various 3rd party tracking software (client specific).

bluTrackingCodesHash

Set a second cookie to the hash of the tracking codes combined with a secret key, so that we don't allow any obscure XSS vulnerabilities in.

blucommerceView

Storing general user information for viewing purposes such as price types, product sort, currency, country, site modifiers.

cartRevision

Incrementing the cart revision for view caching

blu-popup-shown

Whether a login popup has been shown

localStoreSearchString

Storing the postcode inputted by the user searching for a local store nearby.

localStore

Storing the location Id of the nearby store selected by the user.

thanksPageTrackingCodeShown

Storing a cookie in the order thank you page to make sure it doesn't send the tracking information twice in case the user refreshes the page.

blu-browse-products

Product details information on PLP including sorting, filters, search terms, in stock.

blucommerceFullSite

Redirect back to the site, but with cookies to prevent redirecting to the mobile site

discountCodes

Store the coupon codes in the cookies so that we don't have to reset the view cache key, to view a page when discounts are applied.

sourceCode

Stores the slug url for the site modifier.

_ccCt

Storing Communicator's tracking ID

_indiciaLogValue

Tracks orders on thanks page, couldn't figure what is being logged though.

linkShareTracking

Stores siteId and timestamp for tracking users.

tradedoubler

Stores a unique visitor ID for comparison on thanks page tracking.

currentSite

Storing the site Id.

clickThroughNetwork

Storing the site Id and source of reference.

blu-items-token

Storing recently viewed items array.

blu-comparison-products

Adding a product for comparison.

hide-panel

Determines whether a panel is visible or not.

global_message

Displays a global message on the site.

blu-visit-counter /
blu-visit /
blu-visit-counter-timer /
showNewsLetterPopup

Counts the amount of times a user has viewed a newsletter popup, and determines whether to show the popup.

countryRedirect

Suggests a country redirection for the visitor.

currencySelected

Displays a popup to select currency.

blu-product-listing-options

Determines the layout options in PLP.

productListViewType

Determines the class to base the PLP grid on.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You may block cookies by activating the setting on your browser that allows you to refuse the storage of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.