It's All In The Details

What makes Frugi unique?

Our clothes are instantly recognisable by their bright, vibrant colours, playful characters and clever details such as reversible designs, adjustable waistbands and interactive appliques which make our clothes as fun as they are comfortable and practical.


Our reversible snuggle fleeces, dresses and tops are perfect for those accidental and unexpected spills... or if your little one just fancies a change! Two outfits in one means less washing for you too :)

Reversible Snuggle Fleeces
2-Way Design


Our baby and toddler ranges are cleverly designed to fit over cloth nappies and
disposables alike. Extra wriggle room
for those big fluffy bottoms.

Clever Design

Our parsnip pants don’t ride up due to the generous fold over waistband and cuffs.

Turn up or turn down- allows for more growing room!

Clever Design

Grows with your child

We know that children grow up so fast! Adjustable button up straps and waistbands mean you get much longer wear out of your favourite Frugi styles.

Grows with your child

Interactive fun

We've added some special touchy feely details to keep those little hands busy and improve their fine motor skills at the same time.

Interactive fun

100% Waterproof

Our outerwear range is made from 100% recycled plastic bottles... how clever is that?! The recycled Polyester is machine washable with a soft peached surface. The taped seams make it 100% waterproof, essential rainy-day wear for little adventurers!

Plastic Bottles