Here you can discover what makes Frugi clothing so FANTASTIC!

Take a tour around Planet Frugi. Learn about how it all began, how we make our clothes extraordinary, charity work we do and meet the team who make it all happen!

The story of Frugi...

Frugi started life as a ‘Eureka’ moment way back in 2004 when Frugi founders, Lucy & Kurt, couldn't find clothes big enough to fit over their baby sons fluffy cloth bum.

 

READ OUR STORY >

 

From tiny organic cotton seeds...

You may have noticed that we are a little bit in love with organic cotton. It is so much better for your baby's delicate skin, it's softer and has no nasty chemicals.

 

MORE ABOUT ORGANIC COTTON >

 

Why our clothes are extraordinary...

We design clothes that children really do love to wear, and we celebrate childhood through great design, vibrant colours (and cute Frugi characters!)

 

TAKE A PEEK >

 

Little clothes BIG change...

We love donating 1% of our turnover to charity each year! Every time you buy something lovely from Frugi, you help support some fantastic causes... 

 

FIND OUT MORE >

 

Our fabrics for SS18...

We know that it’s not always easy to tell what a garment feels like from a photo. So we’ve put a guide together to help give you a better idea...

 

FABRIC GUIDE >

 

Look after your Frugi 

If you look after it well you can hand Frugi down from generation to generation!

 

FABRIC CARE >

 

Meet the team
at Frugi...

We’re a Super friendly bunch here at Frugi. There are now over 80 of us!

 

MEET THE TEAM >

 

WORK FOR FRUGI >