The Story behind Frugi's Breastfeeding Range
Lucy's take on the Frugi breastfeeding range, and how it came about.
I remember reading an article last year that gave some shocking statistics about the numbers of women who were breastfeeding their babies - it was such a low figure, I couldn't believe it! At the time I wondered how much of this is down to poorly designed breastfeeding clothes. Let’s face it, it’s the time in a woman’s life when she’s going to feel least confident, and the last thing anyone wants to do post-baby is show their wobbly tummy to the world.
It was after I’d wandered out of the mother & baby room in a store on full display having not buttoned up properly that I decided that Frugi would introduce some practical, stylish breastfeeding tops that would allow new mums to feed their babies discreetly. It was quite an embarrassing moment, but thankfully my wonderful sister was with me and prevented it from being toooooo humiliating!
There really is very little out there in the way of cleverly designed clothes for breastfeeding. The majority of tops and dresses are either hideously frumpy or just impossible to use. If only there was more choice it might help build a little confidence in breastfeeding mothers.
We've had our Breastfeeding Range for a few years now, and the designs have been constantly evolving - a little tweak here and there to make them even more practical, and even more flattering! They're so popular with our customers and it gives me a nice warm fuzzy feeling inside every time we receive emails or Facebook posts to thank us for providing some really lovely breastfeeding clothes from the mums themselves, we even received a thank you card from Marina Fogle the other day!