A Nappytastic Partnership!

in Frugi news by

Say hello to the new nappies from Frugi and TotsBotsHow do you create the best real nappy coupled with ultimate designer style and practicality?

Way back in 2004 Lucy (Jewson) started making clothes specifically designed to accommodate cloth nappies. During this trip in the world of nappy exploration she read an article in a paper about another mum, Fiona King, and her journey to invent a new innovative washable nappy and manufacture it here in the UK.

Suffice to say Lucy was inspired to start her own company. After much planning, including a visit to the bank clutching  that inspiring article, Cut4Cloth was born. If you aren't familiar with that name it's now lovingly known as Frugi!

Lucy and Fiona, the founder of TotsBots, met at a trade show later that year and soon became friends and confidants, sharing the highs and lows of running rapidly expanding businesses whilst balancing family life. Zip forward a few years and Fiona brought her family on holiday to Cornwall and thus idea for the collaboration was born over a Sunday roast.

Lucy reminisces, “We have been asked to make our own nappy, ever since we started. When we mentioned this to Fiona (TotsBots) she replied “why don’t we do it for you?”

Fiona, TotsBots founder, added; “We are so excited to be joining forces with Frugi. With over 8 million disposables still being sent to landfill every day, we are continually striving for ways to show parents that nappies don’t have to be rubbish.

The final product combines all the technical excellence from years of award winning product design at TotsBots with Frugi’s trademark design flair and the result is a collection of four stunningly beautiful nappies that are sure to be a hit with all style conscious mums!

The new Frugi nappies are available for all enlightened, and style savvy parents to buy online at www.welovefrugi.com and from all good children’s boutiques throughout the UK, from March 2013.